While service levels, service credits, and termination rights are the primary provisions of a service level agreement, an SLA can encompass other issues depending on the structure of the entire contract, such as: Instead of wasting time and resources on constant disagreements between distribution and marketing, both divisions are again in the same team. Neither distribution nor marketing wants to be the one that is below AA`s expectations. They come together to bring leads into the distribution and marketing funnel and achieve the same goals – as they should always be. Not only does this save your business time, but it also makes both teams more efficient and pushes them to do their best. This means that your marketing functions are of better quality, your sales team will follow these leads harder, and you will end up closing more deals. The direction of distribution and marketing is hard to achieve, but the effort is worth it…